We are at such a time when there are global changes in numerous industries as a result of advancements in the use of mobile devices and applications. After a research was done to predict the growth of mobile marketing, it revealed that in a few years to come, it will equal and surpass internet marketing due to a number of factors. Over 5 billion individuals are presently using mobile phones with about 45 percent of them using smart ones. Accordingly, messaging has the ability to reach all the 5 billion individuals whereas the internet will only be accessed by a half of this.
Although there are numerous welfares of mobile messaging to businesses, the most distinguished one is about the reduced costs of its use compared to other traditional methods of communicating. You will also not that it is perfect for business use due to instant deliverability. Different from other methods of message transmission, SMS is lightning fast and all your subscribers will get your message a few seconds after you send. All in all, business messaging is only ideal for businesses that have in their database legitimate telephone numbers of clients to pass intended message to at any time.
There is a lot of flexibility associated with business SMS marketing. For example, a business can prepare personalized messages to every customer, or they can create unique message to different groups of customers who have been sorted with their mobile phone numbers. When businesses communicate about new offers to clients via SMS, they are guaranteed of increased sales since 90 percent of the messaged clients will read the message, but you can never be sure who will act upon a television or internet advert.
Today, people open SMS messages at a higher rate compared to emails. There are not many individuals who snub text messages on their phones. Therefore, the conversion rate associated with business SMS marketing is incredibly high. As a matter of fact, numerous businesses conduct surveys via SMS platforms and the results are generally outstanding.
A look into how people generally react to information passed by companies or businesses via different platforms shows a certain pattern or reaction. Typically, consumers snub long television adverts, and they do the same when they receive long promotion or informative emails from companies. With SMS platforms, businesses get limited length of characters to use, and this is beneficial since they have to compose clear and short messages that will interest the clients. In summary, the rigidness of traditional businesses in selecting only a few traditional channels to communicate should end to create room for SMS platforms and other contemporary methods that are improved.