Mobile First Index: What You Need to Know
Google has already begun the mobile first index journey. If this is a new term to you, note that the new index will give priority to the mobile version of websites for ranking signals after which your desktop version will follow in the event that you don’t have a mobile version. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. This essentially means that your roofing website will be lagging behind if it was to overlook the new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Discussed in the article below are tips that will ensure that your website is prepared for the change.
It is no secret that a website that loads in the shortest time possible is the delight of every user. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Image optimization is important since it will help you make larger images smaller now that the latter is a sure fire way to expedite the experience. Removal of unnecessary characters without changing functionality of the source code also helps in making loading quicker. Browser caching is something you can leverage on since they store resource files from website that can be used to make the experience quicker. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.
Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. The frustration that pop-ups place on your user is immense and this causes decreased rankings due to high bounce rate. It would thus be good to ensure that you do away with pop-ups for your mobile site.